In Istanbul, Meenakshi runs a restaurant of Rayalaseema Cuisine and lives with her son Jai Simha Reddy, who indulges in car dealerships and is acquainted with a tone-deaf wannabe singer Isha the daughter of a tycoon Jayaram and they fall in love. At the marriage proposal, Meenakshi discloses about Jai's father Veera Simha Reddy, a leader in Pulicherla, Andhra Pradesh.Veera Simha Reddy is the arbiter who efforts towards eradicating the infamous factionalism. He odds with fiend faction leader Pratap Reddy that aims to assassinate him. At a plurality of times, Pratap Reddy tries to finish Veera Simha Reddy, but is always defeated, which enrages his wife Bhanumati as she wants to avenge her miseries caused by Veera Simha Reddy. Pratap Reddy ruses by mingling with his uncle Peddi Reddy, a minister, to squat a factory owned by industrialist Raj Gopal constructed 30 years ago by the aim of Veera Simha Reddy. They are also going to lay a foundation stone for a new factory to which prominent politicians are arriving. Immediately, Raj Gopal proceeds to Veera Simha Reddy's aid stating the status quo when he gallantly encounters and backfires them single-handled at the border itself. Later, Veera Simha Reddy receives a phone call from Meenakshi who invites him to Turkey. After reaching, Veera Simha Reddy unites with Jai, who is unbeknownst to him, and thanks Meenakshi for respecting his decision years ago. They meet Jayaram, who happily gives his acceptance. After their departure, Jayaram is frightened as he is the investor in the factory whose construction is blocked by Veera Simha Reddy.Jayaram indicates the presence of Veera Simha Reddy in Turkey where Pratap Reddy and Bhanumati arrive and finishes him, while also revealing that Bhanumati is Veera Simha Reddy's sister. Jai attempts to save Veera Simha Reddy, who stops him saying that he can die repeatedly for Bhanumathi. Before leaving his breath, Veera Simha Reddy instructs Jai to perform his final rights in his motherland. As per guidelines, Jai carries his father's corpse to Rayalaseema and conducts the funeral between a great multitude of fanatics drowning under woe. Following, Jai questions the underlying reason for Bhanumati's enmity against her brother when Siddhappa, Veera Simha Reddy's trusted lieutenant divulges the past. Bhanumati was the illicit child of Veera Simha Reddy's father, yet he idolized and dedicated his life to her. Meenakshi was his cross-cousin who endeared him from childhood and was betrothed to him. He asked her to wait until the accomplishment of Bhanumati's espousal, but unfortunately they consummated. Besides, the adjacent village Musali Madugu was in jeopardy of Pratap Reddy's father Gangi Reddy.Once a child the victim of his atrocities, approached Veera Simha Reddy to liberate them from Gangi Reddy's evil clutches. Forthwith, Veera Simha Reddy charged on savage, decapitated Gangi Reddy, takes control over the reign, and dropped Pratap Reddy providing a final notice. In the interim, Bhanumati loved Siddhappa's son Shekar. Learning this, Veera Simha Reddy heart-fully gave his approval and engaged them. Apart from that, every year customary contests are held in that area where Veera Simha Reddy triumphs. However, Pratap Reddy subterfuged him when Shekar took part to protect Veera Simha Reddy's reputation and was beaten. At this point, Pratap Reddy heckled Shekar and exaggerated his anger. Furious, a drunkard Shekar indulged in gunfire that inadvertently killed a villager Suri. Currently, Veera Simha Reddy uprights piety and ostracized Shekar, who later committed suicide. Heartbroken, Bhanumati pledged to seek vengeance. On that account, she married Pratap Reddy and commanded him not to touch her before Veera Simha Reddy's death. Thus, Veera Simha Reddy lifts Pratap Reddy alive for his sister and decided to renunciation all comforts as a penalty, where he requested Meenakshi to quit his life, who reluctantly agreed and had hidden her pregnancy.After the revelation, Siddhappa tells Jai to retrieve back. Raj Gopal switches to surrendering the factory to miscreants. Jai strikes on them to perpetuate his father's ambition and also challenges Pratap to enter without his aunt's background. Infuriated by Jai's comment, Pratap Reddy smacks Bhanumati asserting that he is the one who instigated vengeance in her mind by killing Shekar. Distraught, Bhanumati meets Jai and apologizes to him, where she kills herself by slitting her throat. During the time of her cremation, Pratap Reddy attacks Jai. However, Jai manages to finish Pratap Reddy and merges his aunt's ashes in his father's grave, where he continues his father's legacy.